Transparency
As a student association, JSBA is beholden to the students it represents.
Innovation & Relevance
In an ever changing technological world and corporate landscape, JSBA must strive to have innovative events that bring relevant information and skills to its students.
Community
To give its students an edge in a competitive corporate world, JSBA must focus on providing networking events, and fostering a sense of community within JMSB and beyond
Leadership
Encourage other subs to strive for excellence by being efficient, innovative, accountable and relevant.